NYC Lifestyle Center Giving Away Cash

How’s this for marketing?

The Shops at Atlas Park, in Queens, NY, is giving away $20,000. On President’s Day, center employees started giving $500 a day for 25 days at random public locations in Queens. And for 60 days in a row, they will hand out increments of $1 to $1,000 around Atlas Park.

Center owner Damon Hemmerdinger is reportedly using his own money to finance the campaign, which he says is an effort to stimulate the economy. He came up with the figure multiplying Atlas’ 400,000 sf by five cents. And now Hemmerdinger is issuing a challenge to other landlords.