Best Buy Zeroes in on Wal-Mart

Now that Circuit City is gone, Best Buy has another target for dominance in the consumer-electronics space. Except this time it’s Wal-Mart.

A new Best Buy ad campaign features a customer calling one of its stores about details on a television. The person is calling from a Wal-Mart. Says the Best Buy representative on the phone: “You’re obviously calling us because we’re knowledgeable. We’ve got the price match guarantee, so why don’t you come on in?”