Archive for November 6th, 2009

Would You Buy 7-Eleven’s House Wine?

7-Eleven is making and selling its own wine. The convenience-store mega chain is putting out a Chardonnay and a Cabernet Sauvignon under the label Yosemite Road that will retail at most stores for $3.99.

The move comes after corporate realized that wines priced $5 and under are enjoying double-digit sales. We’re guessing that 7-Eleven is trying to capitalize on Trader Joe’s popular Two-Buck Chuck wine.
Continue reading ‘Would You Buy 7-Eleven’s House Wine?’


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