7-Eleven is making and selling its own wine. The convenience-store mega chain is putting out a Chardonnay and a Cabernet Sauvignon under the label Yosemite Road that will retail at most stores for $3.99.
The move comes after corporate realized that wines priced $5 and under are enjoying double-digit sales. We’re guessing that 7-Eleven is trying to capitalize on Trader Joe’s popular Two-Buck Chuck wine.
The Chardonnay is described as “fresh and zesty with notes of apricot,” while the Cab has “juicy plum overtones.” Will you grab a bottle with your Big Gulp?
ALSO: Check out Ian Ritter’s BNET Retail blog about Big 5 Sporting Goods’ recent success.
For added campiness, it should be pronounced “Yohsmight”
I would certainly try their wine. Why not? 7-11 coffee is delicious. Maybe the wine is too.
I would try it too. I wonder what the marketing would be like? Commercials?
Only if its available in stackable cardboard dispensing juggs. I like the fact that they didn’t try to go with fake a classy name.
But then I should have known, afterall this is the company that came up with “Big Gulp”! I hope the idea works for them. Is Walmart Classico next??
James – well done. You and I agree for once.
I might be caught pre-gaming with their Chard – its all about getting what I need in one place. Boone’s Farm and MD 20-20 were once the “Wonder Bread” of after school beverages at $1.99 each. Is a $5.00 Foot-Long liter far away?
I probably won’t, but, I guarantee my high school kids will…whenever they can.
I have to admit … would try it once.
Maybe they can get Warner Bros. Yosemite Sam as their logo/mascot!
Rootin’ Tootin’ best dang wine under 4 bucks, varmit!
Hmmmm …
Wal-Mart is already selling a $2 wine: Oak Leaf. I’ve tried Charles Shaw (2 buck chuck), Crane Lake, and Douglas Hill. None of them are bad, but hardly complex. However, in this economy, I’m drinking them quite a bit! I guess I’m willing to try 7-11’s wine, but $4 sounds kind of steep when you can buy the others for half the price. Kind of ironic, isn’t it!
A wine lover myself, I learned from tasting several wines over the years price has nothing to do with flavor.Every person has different preferences regarding taste. Some of the most expensive wines I have spit out they were so bad. I say not a bad marketing strategy.