Walt Disney Co. isn’t letting the economy scare it out of an ambitious plan to revamp an expand its 340 stores, according to The New York Times. The Disney chain will rebrand its stores Imagination Park, making them more of an “experience” than just a shopping trip.
“The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” Jim Fielding, president of Disney Stores Worldwide, told the Times. The chain is also looking to expand into high-profile locations and has signed a lease in Times Square.
Continue reading ‘Disney Stores Go the Expansion Route’


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