McDonald’s Vs. Starbucks?

Is McDonald’s going after Starbucks?

According to a report earlier this week, McDonald’s will install coffee bars helmed by baristas in its 14,000 locations nationwide.

The move, already being tested in the Kansas City market, comes as Starbucks has significantly added to its food offerings, branching out from baked goods into sandwiches and other items. In fact, when visiting a New York City Starbucks the other night, we were taken aback by the number of choices offered. We almost thought that we had mistakenly entered a Panera Bread.

So will McDonald’s strategy work? The fast-food giant’s management reportedly sees it bringing in about $1 billion in revenue a year, and many people in the Northeast are Dunkin Donuts diehards because of that chain’s caffeinated drinks. The big question is whether or not the McDonald’s consumer is interested in higher-end coffee beverages. How do Big Macs go with lattes? We have no idea.

And what impact, if any, will this have on smaller chains, like Caribou Coffee and Peet’s Coffee & Tea?

Maybe a better question is how Starbucks will react. By selling burgers?

Advertisements

1 Response to “McDonald’s Vs. Starbucks?”


  1. 1 klemons June 16, 2008 at 5:44 pm

    I think it will take McDonald’s quite some time and a lot of marketing to even get close to Starbucks. Obviously since this post was from January and I didn’t know McDonald’s was planning anything of the sort. Starbucks is more than just a cup of coffee; it’s a lifestyle and a feeling. Nobody wants to whip out their lap top and take a conference call while junior is screaming down the slide and bouncing in the balls. They want 2008’s equivalent of a professional environment..


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Subscribe
Bookmark and Share

Archives

January 2008
S M T W T F S
    Feb »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Ian Ritter on Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

RSS GlobeSt.com’s Top Stories

  • An error has occurred; the feed is probably down. Try again later.

%d bloggers like this: