Wal-Mart’s Employees Are Blogging

A recent New York Times article looks at an interesting development. Certain Wal-Mart employees in merchandising are blogging about some of the products the retail giant is selling – and not always favorably.

Called Check Out, the blog features comments by employees that specialize in gadgets, lawn and garden, sustainability and other topics. Other than product reviews, they also tackle such subjects as what taxpayers will do with this year’s economic stimulus checks and thoughts on Super Tuesday.

On the product side, bloggers mainly make it known what new products manufacturers are putting out there and what will be available at Wal-Mart. But as the Times article points out, there is also criticism. One blogger panned a movie sold by the retailer and another didn’t have the most favorable things to say about Microsoft’s Vista operating system.

Many retailer websites allow customers to comment on and review products, but this takes that idea one step further. Will we see more of this, or are most merchants unlikely to allow their employees to say negative things about some of the products they sell?


1 Response to “Wal-Mart’s Employees Are Blogging”

  1. 1 Alex March 10, 2008 at 8:13 pm

    Wal-Mart encourages employees to use this site. Why? Good or bad, product reviews are great for the store. If you don’t like Vista, you can buy XP – at Wal-Mart. If you don’t like this movie, you can buy another move – at Wal-Mart. And judging by their anti-dissent policy and employee contracts banning any kind of organization, watch how fast any bloggers are banned who talk badly of their employer. And by running their own blog, I’d like to know if they’re keeping tabs on which employees are saying what, giving them the chance to enforce real repercussions for uninvited negative blogging. Do employees have to sign in using some kind of employee identification?

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