Macy’s Shoppers Are Obama Fans

We came across this fun survey recently that we thought you’d might enjoy.

A research firm asked shoppers at five chains, Wal-Mart, Kohl’s, JCPenney, Macy’s and Target, who they would choose for president. The strongest sentiment for a candidate was pushed by Macy’s consumers, 47.2% who said they are voting for Barack Obama.

Says a Macy’s spokesman in this article about the survey, “From my uneducated viewpoint, our stores tend to be concentrated in larger urban areas. I have read those are areas that have a stronger preference for Sen. Obama.”

Just over 34% of the shoppers at Macy’s preferred John McCain, while 16% were undecided.

Here are the winners at the rest of the chains: The second-highest favorite, at 43.8%, came from Kohl’s shoppers, boosting McCain. Most customers at JCPenney (42.8%) and Wal-Mart (41.4%) were also supporters of the Republican. Most consumers at Target, 41.5%, preferred Obama.

So what does this tell us, if anything? Are you surprised by this highly scientific study, which reminds us of something we’ve seen about cars?

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