Prediction: Wal-Mart Will Win Toys Battle

If last month’s brutal sales figures are any indicator, consumers are going to be looking for deals this holiday season. Major deals.

We know Wal-Mart will have full aisles as the season approaches, so can anyone else compete? According to this WSJ article, some retailers will try in the toy department. KB Toys, Toys “R” Us and Target are bringing it on.

Following a Wal-Mart price cut that brought many of its toys to $10 or less, KB and Target followed suit. Toys “R” Us believes it can compete on its wider selection of items and prices points.

But based on Wal-Mart’s relative sales success in this economy, do the other chains stand a chance in this category? Target certainly hasn’t fared well. We see Wal-Mart coming out as the winner, if there is any such thing right now.

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2 Responses to “Prediction: Wal-Mart Will Win Toys Battle”


  1. 1 Les Minkus October 13, 2008 at 9:06 am

    Most toys have play value or entertainment value, but don’t really deliver much in the way of educational or developmental value when children play with the toys. Kids usually play with these products until the novelty wears off and then their bored again and may wind up playing with the box instead of the product. So the real question is did you pay for the box or the product, and how much did that box really cost you?? If that’s what parents really want to pay for, just pure short-term entertainment, then they’re getting what they paid for!

    It’s not enough that the product claims to have educational value, what’s of greater importance is does the toy, game, book, software or puzzle individually and compatibly matched with the child’s learning styles, preferences, strengths, weaknesses, skill level and interests to help develop his/her cognitive, social, emotional and physical skills while they’re playing.

    There is only one place that parents, grandparents and educators can go to have their kids conveniently, accurately, inexpensively and compatibly matched with the right tools and that’s on-line at KidsDadsMoms.com (KDM)

    At KDM children that are average, gifted. learning
    disabled, handicapped, exceptional or challenged are individually matched with learning tools that enhance their educational development. “We assess and map a child’s attributes, identify their learning preferences, strengths, weaknesses, interests and abilities, and match the child with learning tools that are compatible with their individual cognitive, social, emotional and physical skills”, said Leslie Minkus, President and CEO of KidsDadsMoms.com.

    Minkus says, “our patented skill development profiling process is designed to energize a child’s learning experiences by creating a pathway of least resistance to learning.” This on-line process has been offered on the Internet to consumers, schools and corporations since 2000. It also provides a detailed assessment analysis, custom selected learning tool list, Quantitative History Report and a ‘Smart Matrix’ curriculum report that helps parents, families and teachers provide an appropriate balance of skills in each child’s educational development through the use of appropriately matched tools.

    KDM designed this time and money saving process so that participants have a convenient way of mapping, assessing and evaluating their children’s skills and intelligently selecting the tools their children use to enhance their education and skill development. The ‘Pi’ (preferred instruction) process also gives children access to learning while they are in their own safe zones. This safe zone is the place where each child feels the most comfortable while he or she is learning. It is their individual zone where their learning styles and preferences are matched with learning tools that eliminate or reduce learning frustrations and increase their desire and interest to learn.

    Children perceive, process, and retrieve information in different ways. Combinations formed by each child’s individual techniques, form their own unique learning preferences and style of learning. KidsDadsMoms.com learning preferences are sensory-motor based and include, sight, sound, smell, tactile touch and Kinesthetic movement. “We are not measuring or testing a child’s intelligence. we are identifying and assessing skills, abilities, learning preferences and interests in order to provide good developmental experiences. These experiences should be compatible with each child’s learning preference. One style of learning is comfortable, the others they must stretch for, which makes learning more difficult”, said Les Minkus.

    Children’s work in developing their skills is done with fun and engaging tools such as developmental toys, educational games, computer software, audio, video and lifestyle products, as well as learning materials, books and puzzles. Individually matching the right tools with the right child is key to developing the child’s self-worth. With that confidence they will explore beyond their safe zone and take on new educational experiences and developmental challenges.

    So while Wal-Mart, Toys R Us, Target and other brick and motor or on-line retailers are battling for marketshare and consumer dollars, smart shoppers should be shopping where they will actually get real value for their dollar….life-long value from which their kids will truly benefit!

  2. 2 sarah April 2, 2009 at 2:20 pm

    RE:

    “the novelty wears off and then their bored again” (second sentence of posting)

    The correct sentence should read: “…then they’re bored again.”
    Interesting in an article about education and learning! Perhaps an editor would be beneficial.


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