Wal-Mart Ditches Monthly Sales Reports

Monthly retail sales are going to get a lot harder to track.

The largest retailer in the world announced that it will not longer supply its monthly sales results. “The company stressed that the move is a way to focus on the long-term view, but it also allows the company to escape the volatility that sometimes comes along with reporting monthly sales,” says this article.

Wal-Mart is joining Best Buy and Home Depot, two other large retailers that don’t report monthly sales.

Without knowing how Wal-Mart is performing on a monthly basis, our understanding of how the overall industry is performing will decrease tremendously. Many landlords already feel in the dark about how their tenants are performing, and their situation just got a lot darker.

Stay tuned. We’ll blog more in depth about this issue in BNET’s retail site.

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7 Responses to “Wal-Mart Ditches Monthly Sales Reports”


  1. 1 Biff Ruttenberg May 8, 2009 at 11:31 am

    It is about time! The obsessin of Wall Street with monthly sales and quarterly profits has worked to the detriment of the entire economy. When Bernie Marcus took Home Depot public in 1982, he saidd that they would nver report monthly sales as he and his team were building a company for the long-term. He was successful in reaching that goal.

  2. 2 Michael Payne May 8, 2009 at 5:22 pm

    With that attitude they will find the few lenders financing retail properties will turn their back on them.They will have to finance all acquisitions and expansion plans on their own.Talk about shooting one’s self in the foot.

  3. 3 Chris May 11, 2009 at 7:41 am

    I agree with Bill. Although I comment on retail trends in local and sometimes national media all the time, I have asked reporters to never call me about monthly sales reports. There’s already too much hype out there about whether Wal-Mart and others met or missed analysts “expectations”. No one ever brings up the idea that maybe the company did its best and analysts’ wild guesses were simply wrong. I mean who cares what analysts expect? No way to run multi-billion dollar companies. Who can see the forest with so many trees in the way?

  4. 4 R McSparran May 11, 2009 at 7:49 am

    If this becomes the indusrty trend watch for federal legistration to the contrary.No good deed goes…

  5. 5 greendiamond May 11, 2009 at 8:12 am

    Obsession or not, you know every retailer is looking at their monthly sales information and trying to get a handle on how the competition is faring. Sam Walton would observe the parking lots to see where the consumers were visiting. Landlords may need to be more creative with their percentage lease increases or attempt to negotiate a more favorable fixed rate.

  6. 6 financialsforyou.com February 6, 2010 at 8:44 pm

    I’m in complete agreement with Biff. Nothing contributes as much to the dangerous “top line fixation” as much as publishing monthly sales reports. It’s shortsighted and it leads to all kinds of unhealthy habits in companies trying to manipulate the month-end results.

    Having worked with two Japanese giants – Sony and Kao Corporation, I have gained a healthy appreciation for the long-term view and a comprehensive type of reporting, including Key Performance Indicators from all functional areas within the company.

  7. 7 WackyWallyWorld February 9, 2010 at 5:16 am

    So WalMart won’t report sales…. Makes you wonder what they’re hiding. Perhaps this Chinese (supposedly Made in America corporation) is about as TRANSPERANT as the Chinese government. Oh, by the way, where are the Chinese hiding all the missionaries that have disappeared over the last century?? Can you say humanitarian issues?? As for WalMart, Can you say labor issues????? Right, WalMart wants to focus on the long term…. Didn’t they hear? In the long run, we are all dead.


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