It’s On: McDonald’s Takes On Starbucks

It’s gonna get nasty!

McDonald’s has launched it’s $100-million advertising campaign against Starbucks. Who will come out the winner after the smoke clears?

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16 Responses to “It’s On: McDonald’s Takes On Starbucks”


  1. 1 Phil May 13, 2009 at 10:12 am

    McD will make headway with travelers and commuters using a drive thru. But do I really want bright lights and hard McD seats while enjoying my typical cup of Joe? No!

    • 2 TLo May 13, 2009 at 11:05 am

      Phil,

      You need to check out some of the brand new prototype McDonalds. Its not the environment you remember.

      • 3 iritter May 13, 2009 at 11:07 am

        TLO-
        I work right by one near Wall Street. Don’t know why I haven’t gone in yet. Will check it out today.

  2. 4 Jim C May 14, 2009 at 9:00 am

    The bigger ad budget gets the win. The consuming public has been desensitized to what quality really is and is for the most part a mindless mass that that can be steered in any direction. A few years ago, I remember my 5 year old son, who had never been to Wendy’s came bounding into my office announcing “…I HAVE to go to Wendy’s, …their food is the best!” in the middle of a Wendy’s media blitz (remember them:)). I am not saying McD’s hasn’t stepped up, but if it was about quality and the actual customer experience, many of the heavy hitters would be hurting. No one can honestly say (I mean across the restaurant and retailing industry in general) the product being sold looked as good as it does on the ad copy, billboards, magazines, TV, etc. Perception IS reality, we are NOT all that skinny, come on – Eat Fresh, yeah right! Yadda Yadda Yadda

  3. 5 greendiamond May 14, 2009 at 9:10 am

    McDonald’s appeals to a different demographic and will now offer its customers a better cup of java. This will be a good trend in the long run as competition often produces a better product for the consumer. The Starbucks brand will continue its reign.

  4. 6 John G May 14, 2009 at 3:06 pm

    It is not your Daddy’s Mickey D’s anymore! The new prototype has TV’s and soft seating. Still not as casual as Starbuck’s but enough that with a cheaper cup it will be successful.

  5. 7 RLC May 14, 2009 at 3:26 pm

    Neither. Keurig will win instead. Green Mountain Coffee. If you haven’t heard of it — you will.

  6. 8 L Biggie May 14, 2009 at 3:27 pm

    I tried the McD’s Carmel latte the other day, it was right there with Starbucks quality wise at 1/2 the price. Plus I can get a breakfast sandwich while I’m there. Besides students or the unemployed, who has time to sit around Starbucks and drink coffee in this economy? All the new Starbucks have drive thru’s now.

  7. 9 JD May 14, 2009 at 3:30 pm

    Two very different demographics. Although I hate Starbucks I have to say they have way more sex appeal than McDs can or ever will have. And that’s all it takes to remain successful, even if McD’s does have a better cup of joe and a “brand new prototype.” They would have to change their name first before they can even start climbing.

  8. 10 CoffeeBean May 14, 2009 at 4:31 pm

    McDonald’s is responding to Starbucks’ pursuit of “their” cheap coffee marketshare. Mickey D’s Ad Coffer is much bigger than Starbucks’. He who holds the gold usually rules.

  9. 11 Alex May 15, 2009 at 9:54 am

    ive said it before – if you walk into work holding a MCD coffee then it sends one image – if you walk in holding a starbucks cup then it holds a different image. Nuff said. However, in this environment you’re getting people that are bucking the image trend and now its “cool” to be cheap – in a way.

  10. 12 Alex II May 15, 2009 at 5:07 pm

    Being “cheap” is cool nowadays and walking into work with a “McCafe” cup is not like walking in with a 7-11 Big Gulp or some sort of scandalous beverage that people will mock or look down upon. It is common knowledge now that McCafe’s quality is quite good and affordable and competing head-on with Starbucks. McDonalds’ branding through McCafe has been somewhat successful in eliminating any overly negative stigma attached to the coffee.

  11. 13 JNUrbanski May 16, 2009 at 8:55 am

    I stopped buying Starbucks a while ago. You can’t walk out of there without spending five bucks and I got sick of handing it over. Although the Starbucks ambience is much more soothing: whenever I go in a McDonald’s I get stage fright just walking in the door.

    • 14 iritter May 16, 2009 at 9:43 am

      I get the stage fright as well, JN! But can anyone talk about the independent coffee houses out there in their communities? Any love for those?

  12. 15 JNUrbanski May 18, 2009 at 8:43 am

    My local coffee shop is a hotbed of writers feverishly beavering away at the next great American novel on their laptops. They do 16oz of good strong coffee that will have your furnace burning till 4pm for $2.00 which beats McD’s I think. Plus, who gets their inspiration at McDonald’s. Dr Seuss?

  13. 16 Nashville Retail Space May 19, 2009 at 3:47 pm

    Starbucks will always be Starbucks. There is no way Mcdonalds would be able to compete with Starbucks on any level behind black coffee.


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