Scantily-Clad Women Not Helping Carl’s Jr.?

It looks like, uh, suggestive commercials with Paris Hilton and Padma Lakshmi aren’t quite doing the trick for Carl’s Jr. The burger chain’s parent, CKE Restaurants, is having trouble in an environment where McDonald’s is thriving.

Jim Cramer of “Mad Money” talks to CKE’s CEO Andy Pudzer about the burger wars.


8 Responses to “Scantily-Clad Women Not Helping Carl’s Jr.?”

  1. 1 James June 25, 2009 at 9:01 am

    This stuff is basically poison to the human body.
    Here’ the morning cheer, all together now:::
    “The Coagulation Blues”
    Grease and salt, grease and salt, its killing ya folks, just say NO to grease and salt.
    You’ll never look like Padma Lakshmi gulping grease and salt! The Coagulation blues will set in, there’s diabetes, heart disease and high blood pressure in your future,
    Grease and salt, shoot it down with a high dowse of fructose and you’ll soon have EDS and loss of hair!
    Crestor, Lisenipril and Vaigra scripts will rob your social security budget, that’ll leave your double wide in need of repair.
    Grease and salt, grease and salt, its killing ya folks, just say NO to grease and salt.

  2. 2 Broker June 25, 2009 at 9:10 am

    Maybe – if I were assured that Paris were working the counter I would go but until that happens I will go to In-N-Out for my occasional fast food fix.

  3. 3 Bob King June 25, 2009 at 11:21 am

    I happen to catch Cramer’s interview with Pudzer last night and thought “Wow, they are using the old sex sells” method, again. As I see it, CKE is distinguishing itself as being alot different than McD’s/BK/Wendy’s, etc. and on top of that (no pun really intended) their big burgers are better than any of those other direct competitors, except for, of course………………In-N-Out.
    Marketing your product is a key to profits and what better way to let te public know that CKE has a different, better product, than with a really cute girl

    Regards. Bob

  4. 4 David June 25, 2009 at 11:59 am

    The scantily-clad women are great. Its the disgusting way in which the actors in every Carl’s Jr commercial eat their burgers that is the problem. That horrible crunch/slurp sound… Annoying.

  5. 5 Glen June 26, 2009 at 9:35 am

    Maybe they should hire a ‘scantily-clad’ Clara Peller who did “Where’s The Beef” for Wendy’s!

  6. 6 Alex II June 30, 2009 at 7:00 pm

    David is actually right. I think CKE’s marketing alienates and turns people off. Whether it be alienating women and families by churning out Paris wielding a giant disgusting looking burger or the “ultra macho” comercials with men slurping burgers that have most of their contents dripping out. It is unappealing and obnoxious.

    I just do not know what mainstream consumer they are trying to reach with that angle. It may work for a “indy” whiskey line but for a large-scale chain of restaurants… not so much.

  7. 7 susan July 2, 2009 at 10:30 am

    Let’s do a before and after picture of Paris and Padma, eating 1 CJ burger per day for 60 days!!! Hello Jenny Craig!!

  8. 8 Heather July 14, 2009 at 9:43 pm

    In the PR biz, “bad publicity” simply does not exist.

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