Dunkin’ Donuts Getting Bank Branches?

Pretty soon you might be able to apply for a loan before buying a coffee and doughnuts — under the same roof. Citizens Bank just opened a pretty-full-service branch in a Dunkin’ Donuts store in Bellingham, MA.

The unit has three teller windows, an ATM and is open seven days a week. According to a Dunkin’ spokesperson, this store is only a test and no more are planned in the near future.

Is this one of those crazy win-win scenarios?

Of course, Dunkin’ will get some favorable foot traffic from the bank. It’s not exactly easy to find an in-person teller to help you out on a Sunday, and someone who’s just deposited a check might not feel so bad splurging on a latte.

The bank gets the benefit of being located in an outlet where millions of Americans go daily to fuel up. The question is whether non-Citizen customers will switch accounts or open a new one at the branch. If not, maybe then it’s just like placing a very expensive ATM in a fast-food outlet?


10 Responses to “Dunkin’ Donuts Getting Bank Branches?”

  1. 1 Bob Greenfest October 22, 2009 at 8:55 am

    Will the Citizens Bank staff work “banker’s hours” or will they actually try and be present to help customers throughout the entire DD shift? See http://www.bobgreenfest.wordpress.com for additional insights.

  2. 2 Chris Clyde October 22, 2009 at 9:17 am

    From the title, I thought this was going to be a plan to re-purpose closed bank branches.

    I am not sure this will really benefit the bank, but I am not one who does much branch banking, anyway. Maybe the convenience will bring customers who prefer in person access.

  3. 3 Alex October 22, 2009 at 10:08 am

    what a bad idea. Dunkin Donuts should want foot traffic, but a bank??? how stupid. If anything you want to target wal-mart customers or “Target” customers (sorry about that pun) where people are spending money. In a bank people are not in the frame of mind to want a coffee and donut – are they going to hold the coffee and powdered donut while doing a money transaction? take it to go on the road in their car? how dumb. Dunkin Donuts has been doing some good stuff strategically but I still find it shocking that people spend money here for breakfast or snacks – so unhealthy – just pack some fruits or veggies!!!

  4. 4 Brian Goodrich October 22, 2009 at 12:18 pm

    About 10-15 years ago, banks thought that adding branches to Wal-Mart and grocery stores was a great business model. However, the big banks learned that the only thing people liked about having their bank in the grocery store was the extended hours. Hence, many banks have pulled out of Wal-Mart and grocery stores and have opened free-standing branches with longer hours. I doubt that having your bank in a coffee shop will be any different.

  5. 5 Heresanidea October 22, 2009 at 3:08 pm

    What better place for the security of a bank than in a donut shop — surely a robber wouldn’t want to be in a place where the cops hang ….

  6. 7 Jerry October 22, 2009 at 4:17 pm

    Why not go straight to the source and open in police stations?

  7. 8 Tony So October 22, 2009 at 10:20 pm

    There have been many break-in or armed robberies around ATM in Dallas, Texas (may be everywhere in US). I don’t think donuts and bank will benefit each other but it will sure benefit the robbery suspect(s) – take the money along with donuts & coffee. Stick up first, donuts later. Thanks Dunkin’………

  8. 9 James October 23, 2009 at 9:26 am

    Key Bank and Starbucks have co-tenanted in a couple of locations and it has worked out well for the Bank. We tryed to accommodate Starbucks at several Key Bank locations but ran into problems with zoning requirements and existing C,C,&R’s. Some of the locations that were good for the bank were not good for Starbucks. Also they both wanted drive thru’s which created significant site planning conflicts. As a developer I saw more operational problems with this combo than benefits, nonetheless we bent over backwards for KB to try and make this work.

  9. 10 Chris H. October 28, 2009 at 4:54 pm

    Not an original idea because we designed the first branch/coffee shop prototype for Starbucks and Wells Fargo in 1996, opened 4 pilot sites (2 in LA, 2 in SFO). Actually the metrics proved it was a good plan for the two brands being bundled. Starbucks saw increased per person spend and WF saw increased deposits at the pilot sites. Plus, WF decreased their real estate space further when they added a dry cleaner drop off-pickup and small business center. We designed another concept in Illinois for a small community bank and they have been successful. The stragey is the most important, though. This will not work anywhere/everywhere. Think carefully.

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