Retail IPO’s Gaining Attention

Yesterday retailers Dollar General and Rue21 both went public. Last month Vitamin Shoppe did the same.

In general initial public offerings are making a comeback. But these three companies are particularly attractive to investors because they all represent value to a consumer that is strapped by the recession.

Dollar General, of course, operates a massive chain of dollar stores across the country. Rue21 sells teen apparel at low prices. Vitamin Shoppe is perceived as a value chain by some because shoppers flock there looking for preventative health care ideas.

Many landlords are pretty familiar with all three of these chains because they are some of the only outfits rapidly expanding right now, and more cash will likely fuel additional stores. Value seems like a safe bet right now due to the state of the economy, but if this recession starts to wane, will the excitement for these concepts continue?

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3 Responses to “Retail IPO’s Gaining Attention”


  1. 1 Broker November 13, 2009 at 9:42 am

    Value is where it’s at right now. Most people have been subjected to a downturn in their income along with a decline in the value of their homes and investments. Not too many feeling flush out there.

  2. 2 Kin Powell November 13, 2009 at 11:03 am

    It all end when this year’s Christmas sales are tallied, which why they’re comming in the 4thQ!

  3. 3 Gabriel Rizk November 17, 2009 at 12:49 pm

    It would take a substantial decrease in unemployment for the recession to truly “wane” – a recovery that leaves out nearly 20% of the population isn’t a recovery at all.
    In addition, if the success of discount retail IPOs like Dollar General is any determinant of the the market’s lack of faith in the economy, we could be in for a somber New Year.
    Thanks for your article Ian, it’s one of my first stops every morning.


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