Aeropostale Trumps Macy’s as a Brand?

We know that Aeropostale fares well in the recession and posts impressive sales due to its kindly priced apparel that connects with its teen audience. But as a brand name is it really more valuable than Macy’s?

Well, that’s the case, according to firm Interbrand Design Forum, which put out a list of the 50 strongest retail brand names in the country. It’s list has Aeropostale at number 35, while Macy’s is ranked 50th.

The following top five, in descending order, aren’t much of a surprise: Walmart, Target, Best Buy, Home Depot and Walgreen’s. Some names bumped from the last that made it last year include Hollister, Barnes & Noble and Anthropologie.

Does anything about the list strike you as particularly odd? Or are you in agreement with Interbrand’s assesment?

ALSO: Go West, Aldi

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5 Responses to “Aeropostale Trumps Macy’s as a Brand?”


  1. 1 muddy waters March 12, 2010 at 9:20 am

    Methodology is not very clear. Is this list just a publicity stunt or is there a real basis for their rankings?

  2. 2 greendiamond March 12, 2010 at 9:43 am

    I’m old school, I cannot even pronounce this store name…

  3. 3 Doug March 12, 2010 at 11:06 am

    I enjoy the listing of Tractor Supply Company…and no Starbucks? Netflicks? Family Dollar and Dollar General? Big Lots? Bob Dylan was right..”The Times They Are A Changing”.

  4. 4 E.Plummer March 12, 2010 at 11:40 am

    Well the subject line of your article has an irony you may be too young to realize: Aeropostale is a brand spun off from Macy’s. It was originally a private label. One of their first stores was in Hartford, CT @ Westfarms Mall in the mid 90’s.

  5. 5 Ralph Epstein March 12, 2010 at 2:20 pm

    Says a lot about the status of the department store in the market today with only Macy’s on the list and in 50th position at that.

    The fact that Apple is missing entirely however makes me question the validity of the study.


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