Charming Shoppes Closes More Stores

Charming Shoppes, the owner of the plus-sized women’s Lane Bryant, Fashion Buy and Catherines chains, will close between 100 and 120 underperforming stores this year, management revealed with its fourth-quarter results. The news comes as same-store sales dropped 12% during the period.

In the last year, Charming Shoppes closed 152 stores. The company currently operates just over 2,100 units across the country.

Meanwhile, the chain will try to boost sales at its Lane Bryant stores by running ads during the American Idol TV show at a cost of $4 million. Is a strong marketing push what this company needs, or does the retailer just have too many stores out there?

ALSO: How Cost Plus Coaxed Its Landlords to Return to Profit

1 Response to “Charming Shoppes Closes More Stores”

  1. 1 Michael March 31, 2010 at 8:00 am

    Can you clarify if the store closings are through natural thinning (lease expirations that will not be renewed), and/or, how many stores they intend on opening ? That would provide a balanced report.

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