Microsoft Adding More Stores

The newest stores in Microsoft’s retail expansion were recently leaked, and it looks like the software company has Denver and San Diego locations in the works. They would join two current stores in Scottsdale, AZ and Mission Viejo, CA.

Microsoft isn’t releasing sales data for its new stores or an overall expansion plan. But an analyst quoted in this article says the main reason it is undertaking the retail roll out is to build the company brand.

But doesn’t Microsoft already have one of the most recognizable brands in the world?

If it plays its cards right, and depending on its expansion strategy, Microsoft’s stores could collect the strong sales enjoyed by Apple’s retail outlets. Either way, it’s a good time for Microsoft to expand, seeing that its stores will probably get great deals on retail leases.

ALSO: Gymboree’s Crazy 8 Expansion Is a Remarkably Sane Business Plan

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2 Responses to “Microsoft Adding More Stores”


  1. 1 James April 7, 2010 at 10:39 am

    Looks like Microsoft won’t exactly be driving the economic recover with this, what’s this, about two stores?

  2. 2 Doug April 12, 2010 at 8:56 am

    If every retailer could have Apple’s $4,200 sales per square foot average, our economy would be in better shape or in more credit card debt!

    Microsoft will never be confused with Apple as it is less sexy and is a less asperational brand and products, but it is nice to see a different twist in retailing.


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