Archive for the 'S.A. Elite' Category

Sports Authority Latest to Launch New Concept

They aren’t rolling out like they used to, but there are some retailers out there trying to test new concepts for growth. The latest announcement is by Sports Authority, which is surprisingly launching a chain geared at a high-end consumer.

Called S.A. Elite, the first store is opening in Denver in August. The privately held Sports Authority did not announce how many total stores the company plans to roll out.
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